Category Archives: biotechnology

Behavior Change Driving Digital Health is Bubbling Up from the Bottom

This week marks one month since ePharma Summit 2016 opened and closed. It’s a good time to reflect on a final takeaway from the conference and close my notebook. Clearly, there is more grand thinking about the future and emphasis … Continue reading

Posted in biotechnology, consumer health apps, electronic patient records, health economics, health IT, health policy, health reform, healthcare change management, healthcare marketing, pharmaceutical marketing, pharmaceutical sales | 1 Comment

Healthcare Industry: World’s Largest Hairball?

Insight from WEGO CEO Jack Barrette and REVOLUTION CEO Steve Case Epharma Summit 2016 has been over for two weeks, but the ideas generated by exciting thinkers, disruptors and innovators are still burning holes in my notebook. Upon reflection, themes … Continue reading

Posted in biotechnology, consumer health apps, electronic patient records, health economics, health IT, health policy, health reform, healthcare marketing, pharmaceutical marketing | 2 Comments

Talking Past Each Other: Patient Engagement is More Than a Slogan

By Peggy Salvatore This is one of a series of blogs posted out of the ePharma Summit 2016 where pharmaceutical marketing folks talked tech for three days. The future is here. We just need to recognize it and start using … Continue reading

Posted in biotechnology, consumer health apps, electronic patient records, health economics, health insurance, health IT, health policy, health reform, healthcare marketing, pharmaceutical marketing, pharmaceutical sales, training | Leave a comment

Healthcare Reform: The Path Forward

Louise Norris shows us in this week’s Health Wonk Review that while the ACA is a done deal, it isn’t over. Click here to read more.

Posted in biotechnology, electronic patient records, health economics, health insurance, health IT, health policy, health reform, healthcare marketing, pharmaceutical marketing | Leave a comment

Why Digital Health Is About Survival

This is the seventh entry in a series of blogs for ePharma Summit 2016 to explore ways the pharmaceutical industry can maximize the promise of digital health. Whether it is data collection in the electronic patient record, information in the claims data … Continue reading

Posted in biotechnology, consumer health apps, electronic patient records, health economics, health insurance, health IT, health reform, healthcare change management, healthcare marketing, pharmaceutical marketing, pharmaceutical sales | Leave a comment

Money Changes Everything Edition of Health Wonk Review

Steve Anderson is seeing green at MedicareResources.org this week for his compilation of health wonkery. Read this week’s Money Changes Everything edition here.

Posted in biotechnology, consumer health apps, electronic patient records, health economics, health insurance, health IT, health IT training, health policy, health reform, healthcare change management, healthcare marketing, pharmaceutical marketing, pharmaceutical sales | Leave a comment

Oh, The Problems Connectivity Can Solve!

  This is the sixth entry in a series of blogs for ePharma Summit 2016 to explore ways the pharmaceutical industry can maximize the promise of digital health. How many times have you heard the term “silo” in reference to your organization? … Continue reading

Posted in biotechnology, consumer health apps, electronic patient records, health economics, health insurance, health IT, health policy, health reform, healthcare change management, healthcare marketing, pharmaceutical marketing, pharmaceutical sales | Leave a comment

Health Wonk Review 10th Anniversary Edition!

    Reposted from Joe Paduda, Managed Care Matters Well, that didn’t take very long… Hard as it is to believe, Health Wonk Review has been around for a decade.  Yup, since way back in the DSL days, before the birth … Continue reading

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Why a Ban on Rx DTC Advertising Makes Me Uncomfortable

And why digital health will eventually make the ban irrelevant By Peggy Salvatore This is the fourth in a series of blogs for ePharma Summit 2016 to explore ways the pharmaceutical industry can maximize the promise of digital health. I vaguely … Continue reading

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Meaningful Use Demise Opens Door to Truly Meaningful Health Tech Advances

By Peggy Salvatore MBA   This is the third in a series of blogs for ePharma Summit 2016 to explore ways the pharmaceutical industry can maximize the promise of digital health. Ding. Dong. MU is dead. The pivot by CMS … Continue reading

Posted in biotechnology, consumer health apps, electronic patient records, health economics, health insurance, health IT, health policy, health reform, healthcare change management, healthcare marketing, pharmaceutical marketing, pharmaceutical sales | Leave a comment