Category Archives: healthcare marketing

The Public Option or (ahem) Single-Payer: Solutions to a Growing Healthcare Monster?

Politically, I’ve been accused of being just a little to the right of Attila the Hun. That’s really not fair…to Attila. I only open with that slight bit of hyperbole to underline the fact that this is not a corner … Continue reading

Posted in biotechnology, electronic patient records, health economics, health insurance, health IT, health policy, health reform, healthcare marketing, pharmaceutical marketing | 1 Comment

Health Wonk Review: The Early Bird Catches the Worm Spring Edition

Tradition is important, and it has become a Health Wonk Review tradition to have a theme for each edition. Usually, the edition’s host organizes content by topic or finds some overarching theme to propel the issue forward. In the spirit … Continue reading

Posted in biotechnology, elearning, health economics, health insurance, health policy, health reform, healthcare marketing, pharmaceutical marketing, pharmaceutical sales, training | 7 Comments

A Presidential Politics-free Health Wonk Review

Okay, people, it’s safe to come out now. Jaan Sidorov of The Population Health Blog has delivered a presidential-politics free edition of Health Wonk Review. I’m hosting the next edition in two weeks, so this may be a short reprieve. … Continue reading

Posted in biotechnology, consumer health apps, electronic patient records, health economics, health insurance, health IT, health policy, health reform, healthcare marketing, pharmaceutical marketing | Leave a comment

Behavior Change Driving Digital Health is Bubbling Up from the Bottom

This week marks one month since ePharma Summit 2016 opened and closed. It’s a good time to reflect on a final takeaway from the conference and close my notebook. Clearly, there is more grand thinking about the future and emphasis … Continue reading

Posted in biotechnology, consumer health apps, electronic patient records, health economics, health IT, health policy, health reform, healthcare change management, healthcare marketing, pharmaceutical marketing, pharmaceutical sales | 1 Comment

Healthcare Industry: World’s Largest Hairball?

Insight from WEGO CEO Jack Barrette and REVOLUTION CEO Steve Case Epharma Summit 2016 has been over for two weeks, but the ideas generated by exciting thinkers, disruptors and innovators are still burning holes in my notebook. Upon reflection, themes … Continue reading

Posted in biotechnology, consumer health apps, electronic patient records, health economics, health IT, health policy, health reform, healthcare marketing, pharmaceutical marketing | 2 Comments

Talking Past Each Other: Patient Engagement is More Than a Slogan

By Peggy Salvatore This is one of a series of blogs posted out of the ePharma Summit 2016 where pharmaceutical marketing folks talked tech for three days. The future is here. We just need to recognize it and start using … Continue reading

Posted in biotechnology, consumer health apps, electronic patient records, health economics, health insurance, health IT, health policy, health reform, healthcare marketing, pharmaceutical marketing, pharmaceutical sales, training | Leave a comment

Healthcare Reform: The Path Forward

Louise Norris shows us in this week’s Health Wonk Review that while the ACA is a done deal, it isn’t over. Click here to read more.

Posted in biotechnology, electronic patient records, health economics, health insurance, health IT, health policy, health reform, healthcare marketing, pharmaceutical marketing | Leave a comment

Digital Health Holds the Promise of Serving the “Underserved”

By Peggy Salvatore This is the eighth entry in a series of blogs for ePharma Summit 2016 to explore ways the pharmaceutical industry can maximize the promise of digital health. A report put out by the California Health Care Foundation  last week … Continue reading

Posted in consumer health apps, elearning, electronic patient records, health economics, health insurance, health IT, health IT training, health policy, health reform, healthcare change management, healthcare marketing | 1 Comment

Why Digital Health Is About Survival

This is the seventh entry in a series of blogs for ePharma Summit 2016 to explore ways the pharmaceutical industry can maximize the promise of digital health. Whether it is data collection in the electronic patient record, information in the claims data … Continue reading

Posted in biotechnology, consumer health apps, electronic patient records, health economics, health insurance, health IT, health reform, healthcare change management, healthcare marketing, pharmaceutical marketing, pharmaceutical sales | Leave a comment

Money Changes Everything Edition of Health Wonk Review

Steve Anderson is seeing green at MedicareResources.org this week for his compilation of health wonkery. Read this week’s Money Changes Everything edition here.

Posted in biotechnology, consumer health apps, electronic patient records, health economics, health insurance, health IT, health IT training, health policy, health reform, healthcare change management, healthcare marketing, pharmaceutical marketing, pharmaceutical sales | Leave a comment