Oh, The Problems Connectivity Can Solve!

 

This is the sixth entry in a series of blogs for ePharma Summit 2016 to explore ways the pharmaceutical industry can maximize the promise of digital health.

How many times have you heard the term “silo” in reference to your organization? I’m going to bet your answer is: More than once. No matter whether your organization is hanging on to its outdated org chart or not, those days are in the rearview mirror. The walls are coming down not just inside your organization. They are coming down among industry sectors and geographic areas, as well.

The interconnectivity and connection among healthcare payers, providers, industry and patients are organic. Simply, individuals are hyperconnected, and so the environments where they live, work, play and heal are, by extension, hyperconnected, too.

What Hyperconnectivity Means to Health Care

  • Within Provider Organizations: Work groups and teams throughout an organization can literally always be on the same page, because that page is electronic. Ideally, entries and updates in documentation of all types are instantaneous across teams and within them. For patient care, providers are working off the latest information across the organization whether that information is clinical or claims related. We aren’t there yet, but we can see it from here.
  • Among Provider Organizations: When interoperability is in place, providers will be working off the latest information across health systems, across the country and eventually around the world. We aren’t there yet, either. The barriers will be more regulatory and legal than technological, but it’s possible.
  • Outside Provider Organizations: Patients and the industries that support them are rapidly becoming integrated into provider health systems via their digital imprint. Eventually, when the walls come down and the proper security is in place, patient connectivity to their record through their biometric device(s) provides real time feedback and recommendations to maintain wellness and manage illness. Industries that support the health system, including biopharmaceuticals, are beginning to understand and develop ways to leverage the connectivity advantage and provide support to providers and patients as 24/7 patient management approaches.

The pace of change is exponential. Just because it took us 30 years to get here from the birth of the Internet, does not mean change will continue at that pace. The mere fact of hyperconnectivity accelerates progress at a mind-boggling rate. If you can imagine it, it is happening somewhere already.

Sales, marketing, product research and development, patient care, provider access to patient and clinical information and payment systems are mutually supportive in a hyperconnected environment. When the health system is integrated into the fabric of an individual’s daily life and into the fabric of society, it erodes silos that interfere with optimal care.

The harbingers are already in place.

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Posted in biotechnology, consumer health apps, electronic patient records, health economics, health insurance, health IT, health policy, health reform, healthcare change management, healthcare marketing, pharmaceutical marketing, pharmaceutical sales | Leave a comment

Health Wonk Review 10th Anniversary Edition!

 

 

party

Reposted from Joe Paduda, Managed Care Matters

Well, that didn’t take very long…

Hard as it is to believe, Health Wonk Review has been around for a decade.  Yup, since way back in the DSL days, before the birth of the iPhone, before the Great Recession, before health care reform, back when I had brown hair, a group of health care nerds decided to publish a biweekly synopsis of the best of the health care blog-o-sphere.

Note – this post was delayed a couple days; here at HWR Inter-Galactic Headquarters we are still recovering from a mammoth 10th Anniversary Party.

The 200+ editions have been hosted by a who’s who of health care; physicians, health policy gurus, health care economists, workers’ comp pros, health insurance brokers, consultants, academics, not-for-profit execs, and even real journalists.  We owe a big thank you to all of you – and to Julie Ferguson, the expert who keeps things on schedule.

Throughout our loooong history, HWR has brought you perspectives from all political stripes – from hard-core free-marketeers to socialist single-payers; ultra-conservatives to hyper-liberals.

Fortunately, we haven’t had much of this…

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And today is no exception!

With that – here’s what’s been on the blogs of the best-and-brilliantest this last biweek…

Ideas don’t die, they just take a long time to come to fruition.  That’s one view of single payer.  Linda Bergthold’s contribution from healthinsurance.org is a reminder that single-payer advocates haven’t gone away and are delighted indeed that Presidential candidate Bernie Sanders is giving full-throated voice to their cause.  The Bern’s campaign includes a Medicare-for-All proposal that would make consumers’ lives gigantically easier.

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Dismiss it if you will – but not before you consider that universal health reform, an idea long derided as a non-starting never-happen, has been the law of the land for going on seven years…

A counterpoint to Bernie’s Single Payer comes from Hank Stern’s InsureBlog. Authored by Mike Feehan, the IB post says efforts to advance single payer in several states have been unsuccessful because it costs way too much. 

In fairness, I’d suggest that there cannot be “single payer” in any state, as Medicare alone accounts for more than a quarter of spend in many jurisdictions.  I’d also note that in defense of Sen Sanders, he has been quite up-front on the cost…

My entry this fortnight attempts to cut thru the noise surrounding United Healthcare’s yet-to-be-followed-up-on threat to pull out of the Exchanges and the Rubio-induced death of many Co-Op plans.  It’s important to understand what UNH does – and does not – bring to the table; it’s also important to think of this in the context of what’s really going on.

Fixing an industry that accounts for one-sixth of the nation’s GDP is not going to be smooth, trouble-free, or painless.  Considering how change affected our industrial heartland, what we’ve seen in health care is minor indeed.

Sticking to the impact-of-tectonic-changes-in-healthcare beat, we welcome Roy Poses, MD.  Roy has been with us from the start; he is one of the leading voices identifying, criticizing, and educating us all on conflicts of interest, self-dealing, and, dare I say it, borderline corruption in the US health care delivery, device, pharma, and payer industries. Roy’s post details efforts by physicians at a not-for-profit, religiously-based hospital system in the Pacific Northwest to unionize.

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Fed up with corporate BS and “managerialism”, the move by these docs may well be the harbinger of events to come.

With it’s foray into blogging, Health Affairs was one of the early adopters among the hard-copy research publishers; they have continuously improved and deepened their commitment.  Their latest is timely indeed, focusing on dramatic improvements in outcomes – and much lower costs – associated with early identification and treatment of mental illness.  

One key finding – 79 percent of high cost mental health patients were under 60 – almost the direct opposite of other high cost patients…

There are big claims for the benefits of wellness by fans – and equally strident derision of those claims by naysayers.  Jaan Sidorov MD sheds some much needed light on the “discussion” – citing studies that indicate a very strong association between wellness programs and total shareholder return. 

Jay Norris, one of the most insightful small-group brokers around, consistently provides insights into the real world of health reform.  His post this week is one of those adding much-needed color to the national discourse on ACA implementation; Jay’s job is to help employers and individuals navigate the system, and his advice and insight provide a real world perspective “policy makers” would do well to carefully consider.

One of the many pros who have been with us from the start is Jason Shafrin aka The Healthcare Economist.  Serendipitously, the good doctor is also celebrating the ten-year anniversary of his most-excellent blog. Jason’s contribution is a compendium of readers’ favorite posts.  Whether it’s comparing the US health care system to Canada’s; opining on other nation’s health care economies, outcomes, and services; defining ACOs or diving deep into the alphabet soup of medicare reimbursement policy, Jason’s the go-to guru.

David Williams of Health Business asks a knotty question – are supplements and food additives that are “Generally Regarded as Safe…safe? Given the dramatic improvements in safety testing, “maybe it’s time to reconsider the cost/benefit of cardiac safety testing at least for certain food additives.”

Pharma costs are high, going higher, and seemingly unstoppable.  Many – including your devoted author – believe direct-to-consumer (DTC) advertising is a major contributor. That’s been allowed under interpretation of freedom-of-speech protections.  Journalist Peggy Salvatore thinks that interpretation is the correct one – and even drug advertising is banned, digital health messaging/marketing will likely make a ban on DTC futile.

From the brains behind HWR – Julie Ferguson – comes the truly frightening news that there are 19 Texas facilities storing more than 10,000 pounds of ammonium nitrate within a half-mile of a school, nursing home, or hospital. Recall that an explosion at a similar facility in West, Texas killed 12, leveled structures all around the facility, caused $230 million in damages – $1 million of which was insured.

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photo credit Mike Stone, Reuters

Julie’s message – training, education, and preparation for local emergency responders would have saved many lives – but Federal funding for the program that ensures local emergency responders know what they are responding to was eliminated in 2012.

HWR has been a labor of love – for all of us. Thanks for reading, and join us again next biweek!

 

 

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Posted in biotechnology, consumer health apps, electronic patient records, health economics, health insurance, health IT, health policy, health reform, healthcare marketing, pharmaceutical marketing, pharmaceutical sales | Leave a comment

Why a Ban on Rx DTC Advertising Makes Me Uncomfortable

marlboro man

And why digital health will eventually make the ban irrelevant

By Peggy Salvatore

This is the fourth in a series of blogs for ePharma Summit 2016 to explore ways the pharmaceutical industry can maximize the promise of digital health.

I vaguely remember the last time the government imposed a controversial ban on direct-to-consumer advertising. According to my extensive academic research on the history of cigarette advertising (Wikipedia link here) cigarette ads were banned from television and radio in 1971.

The ban on cigarette television advertising meant that the handsome cigarette man wasn’t going to ride into our living room anymore, astride a beautiful horse wearing a ten-gallon hat straight out of a ‘50s Western movie, the stud-ly symbol of American manhood. Cigarette manufacturers could no longer hawk their wares directly into millions of homes to lure the next generation into the romantic world of smoking.

The ban was for the good of the masses. Smoking is bad for your health, and if the public was too stupid to make that decision for themselves, the government smackdown on television advertising would protect the innocents from the evil tobacco manufacturers.

The cigarette lobby put up a symbolic fight, there were protestations from First Amendment rights advocates, but the deal was done. Cigarettes = bad. Ban on cigarette advertising = good. It worked. By 2004, half of smokers who ever smoked had given up the filthy habit.

Pharmaceuticals are…bad for your health?

Today, we are facing a television advertising ban on another widely consumed and popular product, prescription pharmaceuticals. Because…somebody help me out here…because they…ummm treat things like asthma, depression and breast cancer. Consumers might run out and buy it. No. Prospective pharmaceutical consumers have to go to their doctor, discuss their conditions and options, the doctor has to prescribe the medication after years of grueling medical study, and the prescription gets second-guessed by the patient’s insurance company regarding both cost and appropriateness.

So, a ban on pharmaceutical DTC advertising (which, by the way, is already highly regulated) protects whom from what, exactly? Those who favor the ban believe it will help protect patients and payers from the high cost of drugs.

The effect of DTC advertising is that patients ask their doctors about a branded drug made by a pharmaceutical manufacturing company that might, in turn, make a profit. And that profit might be used to promote yet more products to treat more diseases that the pharmaceutical company spent an average of $2.6 billion developing, according to the latest Tufts University study on the cost of pharmaceutical R&D.

Simply, a ban on DTC advertising protects the pharmaceutical companies from making profits that the government perceives to be (guessing here) inappropriately gained and spent.

DTC Bans are Bad for Freedom of Choice

The rationale is that DTC advertising is a driver of drug costs. In reality, drug costs are driven by the cost to develop, produce, manufacture and promote products, and prices are regulated by the customer’s willingness and ability to pay. It’s a complex formula for another day. Let me suggest that an Rx DTC ban is a straw man.

When the ban on cigarette advertising was imposed, people accepted it because smoking is bad for your health. About that, nobody disagrees. A ban on pharmaceutical advertising would be accepted by people who believe that pharmaceutical profits are bad, not that patients are too stupid to make complex treatment decisions for themselves. Patients do not make complex treatment decisions for themselves now.

A ban on pharmaceutical advertising seals the government’s right to restrict the free flow of information. When cigarette advertising was banned, it opened the barn door on government paternalism. That horse is out of the barn, and the cigarette ban man could be riding into territory that will permanently seal the government’s right to control the free flow of information in the marketplace – not just of products – but of ideas.

Innovation is in No Immediate Danger

The rate of innovation in biotech and health technology is breathtaking. Billions of dollars in deals transacted at JP Morgan’s healthcare confab in San Francisco last week, and hundreds of entrepreneurs promoted their health gear at the Consumer Electronics Show a few days earlier.

The field of innovation and the flow of speculative dollars keep private innovation well oiled. The U.S. is still far from total government control of research, development and promotion of the results. Done well, the government has the reach and deep pockets to be a great partner in innovation, and is doing that very well today. I sense we are in no immediate danger of an Rx DTC ban stifling individual initiative or the profit motive. Quite the opposite appears to be the case. New business entities are creating technological advances that drive down cost and increase access to all kinds of healthcare solutions. A ban on pharmaceutical advertising might restrict the promotional ability of the R&D manufacturing sector that can afford mass advertising today. However, let me suggest that a new model of private biotech is emerging that will make obsolete the concerns about the effect of DTC advertising on the cost of drugs.

New, smaller and more nimble Pfizers, Mercks and Amgens are being born every minute. Whether a DTC ban passes on a strong political wind this year will ultimately be irrelevant to the development, promotion and sale of biopharmaceutical products because marketing and sales, like medicine itself, is becoming more personalized. People respond to targeted, digital messaging. And targeted medicine means more cost effective treatment.

What will not be irrelevant if a DTC ban is implemented is a further restriction on the public’s right to know and have access to information in the free marketplace of ideas.

I invite your thoughts and comments.

 

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Posted in biotechnology, consumer health apps, electronic patient records, health economics, health insurance, health IT, health policy, health reform, healthcare marketing, pharmaceutical marketing, pharmaceutical sales | Leave a comment

Meaningful Use Demise Opens Door to Truly Meaningful Health Tech Advances

By Peggy Salvatore MBA
 

This is the third in a series of blogs for ePharma Summit 2016 to explore ways the pharmaceutical industry can maximize the promise of digital health.

Ding. Dong. MU is dead.

The pivot by CMS gives the pharmaceutical industry unprecedented opportunity to leverage digital health in the service of CMS’ goals to promote the appropriate use of technology in a way that really works.

Now is the time for the industry to step forward and use its considerable marketing and sales ingenuity – and budget –  to make its products and knowledge available for the patients who need it in a way that is intuitive to the providers who care for them.

One week after CMS Acting Administrator Andy Slavitt nailed the Meaningful Use coffin shut  at the JPM16 conference in San Francisco, he co-wrote a column with Office of the National Coordinator for Healthcare Information Technology chief Karen DeSalvo that detailed guiding principles that will direct the transition from MU to a new approach encouraging the use of electronic health records.

According to an article in HealthData Management , CMS and ONCHIT will use four “critical principles” to guide new regulations planned for release this spring.

They are:

  1. Rewarding providers for outcomes that technology helps them achieve
  2. Allowing providers the flexibility to customize health IT to their practice needs
  3. Leveling the technology playing field by promoting innovation and unlocking electronic health information through the use of APIs.
  4. Prioritizing interoperability by implementing federally recognized national interoperability standards.

This is a long-overdue revamping of MU, the well-intentioned but poorly structured and incentivized government effort to force physicians and healthcare organizations to implement electronic patient records.

Consider the new regulations an opportunity to let innovation, user experience and patient best interest come to the forefront without cumbersome and unhelpful rules that hinder progress in this area.

How can pharmaceutical manufacturers direct their digital efforts toward advancing this cause?

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Posted in biotechnology, consumer health apps, electronic patient records, health economics, health insurance, health IT, health policy, health reform, healthcare change management, healthcare marketing, pharmaceutical marketing, pharmaceutical sales | Leave a comment

Happy New Year to HWR Readers and Happy Blogiversary to Hank Stern

Happy New Year 2016As he begins he 11th year of blogging, Health Wonk Review wishes Hank Stern of InsureBlog a Happy Blogiversary. He’s been a HWR staple since its inception 10 years ago, and a rock to the effort.

All the best, Hank. And now, for Hank’s Health Wonk Review New Year’s Edition, click here.

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How a Digital Strategy can Help Healthcare Solve the Triple Aim

By Peggy Salvatore MBA

I am writing this in possibly the biggest week for health tech junkies all year. Last week, the Consumer Electronics Show (now simply known as CES) rolled out acres of new tech toys, many of them in the health wearables space. This week, it’s all about investment in healthcare innovation in San Francisco for the invitation-only, highly-coveted JP Morgan Healthcare Conference. JPM16 is where the biggest thinkers and deepest pockets in the healthcare world converge to make deals that can change the direction of the industry.

Until recently, I was fond of using the term “evolution” to describe change in healthcare. That term needs to be jettisoned. It is just too soft. We are in the middle of a healthcare revolution as evidenced by the glut of health tech gadgets at CES and the amount of cash flowing in San Fran this week. The revolution will be nearly complete by 2020 when digital natives dominate the world.

This is very good news for pharmaceutical sales and marketing. Because just as new reimbursement models based on value and outcomes are dominating the payer landscape, we are going to be handed the tools to be able to reach patients and providers directly using their preferred methods of social media. And we will be able to measure – with precision – the effects of those efforts.

For a deeper dive on the changes in sales and marketing, and a perspective on their need to merge their efforts, read this PharmExec.com article by Todd Greenwood Ph.D, Sales & Marketing: Reaching the Unreachables. [http://www.pharmexec.com/sales-marketing-reaching-unreachables]

Solving the Triple Aim – Once and For All

The Triple Aim. It’s shorthand for the healthcare conundrum of improving access, lowering costs and improving quality. I have recently seen the Triple Aim renamed the Quadruple Aim to include the improving the provider’s work experience. More on that next week. Whether you buy into the Triple or Quadruple Aim theory, digital health resources hold the promise to deliver results.

So, while it can safely be argued that the pharmaceutical industry has a public relations problem, it also has the clout to help solve the Triple Aim conundrum and put some of its much-maligned sales and marketing efforts into using digital health resources to:

  • Access: Reach more patients, even those who can’t afford healthcare
  • Cost: Improve things like medication compliance to keep down the high personal and financial cost of chronic disease burdens
  • Quality: Improve quality by using its sales and marketing power to deliver more targeted messages specifically where the data shows the greatest need.

These are just three ideas in a sea of thousands of ways that digital approaches by pharma can help solve some of healthcare’s biggest problems.

Imagine that pharmaceutical companies can go from Villain to Hero by moving some of the dollars they are already spending into areas where they can make a direct difference on outcomes. The providers and payers are going to be demanding outcomes for payment, and the use of the right drug, at the right time, in the right patient using targeted digital outreach and data collection is a critical part of that solution.

I will be blogging on digital strategy for pharmaceutical sales and marketing for the ePharmaSummit 2016. We welcome your comments.

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Posted in biotechnology, consumer health apps, electronic patient records, health economics, health insurance, health IT, health policy, health reform, healthcare marketing, pharmaceutical marketing, pharmaceutical sales | 2 Comments

Join us at ePharma Summit 2016 in New York City Next Month

By Peggy Salvatore MBA

For the next two months, Health System Ed will be blogging about the ePharma Summit 2016 that will be held in NYC from February 29 to March2. Check out the conference details here. With my background writing pharmaceutical sales training and marketing materials, coupled with my enthusiasm for the promise of technology to advance healthcare, the ePharma Summit is a natural fit.

For the past 15 years, the ePharma Summit brought together pharmaceutical companies, marketing consultants and digital gurus to explore the potential for harnessing data and technology to meet the needs of patients, providers and payers. In just the last year, the health tech revolution is fully raging and so this year promises to be a benchmark year for discussions and concepts to bring pharmaceutical strategy fully in line with technological capabilities.

In fact, last year one speaker noted that the trend toward complete integration of technology into pharmaceutical marketing portended that ePharma could drop the words “digital strategy” from its tagline now that all strategy has a strong digital component.

We are going to explore the kinds of pharmaceutical products and services delivered in a digital format that would enhance healthcare

Using technology:

  • How can pharma better deliver disease state information?
  • What is the best format for product information?
  • How can we better support payment and reimbursement?
  • How can we improve patient assistance programs?
  • What kinds of programs will help support the value proposition for the coming wave of outcomes-based payments for your ACO?
  • In general, what ways can pharma strengthen its partnership with payers, providers and patients utilizing digital assets and social media?

Pharmaceutical marketing, like all great marketing, is a two-way conversation. Pharmaceutical companies have the ability to leverage technology, social media, virtual worlds and web, video and audio assets to increase patient access to care, reduce the cost of care, and boost provider productivity and quality.

At the ePharma Summit, people who can initiate those changes will be kicking around ideas like these. Do these challenges speak to your concerns? Tell us in the comment section below.

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Posted in biotechnology, consumer health apps, electronic patient records, health economics, health IT, health policy, health reform, healthcare marketing, pharmaceutical marketing, pharmaceutical sales | Leave a comment

Holiday 2015 Edition of Health Wonk Review

Christmas

 

 

 

 

 

 

 

 

 

 

 

Happy Holidays from Health Wonk Review, as we celebrate another year of news and commentary…okay, mostly commentary. Here’s our last blast for 2015. Many thanks to Julie Ferguson of Workers Comp Insider for the post and for her dedication to the HWR.

Have a safe, healthy and prosperous New Year. See you in 2016!

 

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Posted in biotechnology, electronic patient records, health economics, health insurance, health IT, health policy, health reform, healthcare change management | Leave a comment

Challenge: Consumer Healthware and the Glut of Unstructured Patient Data

By Peggy Salvatore

healthmonitor

Remember the good old days, when times were simpler, and health technology was all about electronic patient records? Not today. The world of health technology is about telemedicine, wearables, data collection and privacy.

The vast amount of health technology available to consumers in the privacy of their own homes may, in fact, render moot any attempt to impose controls and restrictions on patient information and care. If creativity and innovation win this round, the patient should come out ahead. The road to lower cost, higher quality and greater access may very well lead right through the work being done in the private sector.

Instead of working within a prescribed system, consumers may get where they want to go with at-home diagnostic tests, monitoring devices, and wellness apps all without all the hassle of dealing with a cumbersome, expensive professional labyrinth of products and services. As the private consumer health system grows, the old system may become extinct less by design than by simply having outlived its usefulness.

By case in point, I offer a sampling of news items from just the last few days:

  • The FDA is considering whether your smartphone needs to be regulated as a medical device. See item #7.
  • AHRQ, which is part of the U.S. Department of Health and Human Services (HHS), released a 52-page draft report to provide a framework and an evidence map of the available research regarding the impact of telehealth on health outcomes and healthcare utilization. Read the story here.
  • Fitness trackers improve health. Read the story here.
  • “There is currently no universal standard for the de-identification of protected health information. However, earlier this year, HITRUST—a healthcare industry stakeholder coalition to improve cybersecurity—created a de-identification framework, offering guidance, standards and controls to better understand the processes of de-identifying data.” Read more here.
  • The NIH is taking notice. It has appointed someone to head up point-of-care technology strategy to figure out how to integrate all this consumer-generated information into the patient record. This article has the details.
  • Senior-based home health tools keep the elderly independent. Read more hereInteroperability Roadmap

The trend is that regulators are attempting to ensure safety, interoperability and security of this overwhelming quantity of potentially valuable information. One of the great challenges is how to harness so much unstructured data for analysis so that it becomes useful and actionable information. The collection methods and tools will be increasingly diverse as the consumer market for healthware increases.

Expect unanticipated turns of events.

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HWR Healthcare on Parade Edition: It’s beginning to look a lot like…chaos!

macys-2015-thanksgiving-parade 

 

 

 

 

 

 

 

 

 

 

 

The Macy’s Thanksgiving Day Parade is traditionally the official kickoff to the holiday season.

Here at Health Wonk Review, a representative selection of healthcare issues is on parade this week, too, dealing with the perilous conditions out there for payers, providers and, yes, even the hapless patients. This parade is just like the Macy’s Thanksgiving Day Parade last week, except the balloons are all tangled up, the music on the floats is out of tune and the marching band is out of step.

Yes, the healthcare issues on parade are just like the Macy’s Thanksgiving Day Parade, except for the chaos. For today, let’s turn to our health policy Wonkers for some provocative questions to see if we can untangle some of the knots in this mess.

Can healthcare provide a service guarantee?

Jaan Sidorov starts us off this week by raising an issue that been around a bit, as he explores the idea of healthcare service provider guarantees – akin to “we deliver a hot pizza in 30 minutes or it’s free”. Apparently, service and money-back guarantees already exist in some cash-based medical services like fertility and laser treatments, but the introduction of the insurance industry as a payer complicates the issue. Jaan touches on a very interesting topic, as our health care system moves toward a quality-driven, pay-for-outcomes model. Check out the details at Population Health Blog Service Guarantees in Healthcare: Not So Easy .

Should pregnant women be included in clinical trials?

Jason Shafrin poses a very brief yet striking thought: Should pregnant women be banned from clinical trials? In his blog, he refers to a Mosaic article that claims most drugs have not been researched well enough to assess their safety during pregnancy, and the article discusses the horrors of thalidomide babies in the 1950s which triggered stronger drug research and testing around the globe. So, should pregnant women be included in clinical trials? Jason tells us, “Your knee-jerk reaction (and mine) is No!  However, an interesting article from Mosiac makes the case that the argument is not clean cut.” Check it out at Healthcare Economist  . (As an editor’s note, thalidomide has been reintroduced and approved by the FDA as a cancer treatment, Thalomid, with a patient registry and pregnancy warning, so this treatment has found a useful second life with appropriate risk evaluation and mitigation strategies in place.)

How can we best support 14 million 85-plus-year-olds in the healthcare system by 2040?

Health Affairs blogger Terry Fulmer gives us a very good overview of the issue of the cost and stress of a burgeoning aging population on the healthcare system, the older person’s desire to remain independent,  and whether some of their care better belongs in a strong social service network. Terry co-chairs the Institute of Medicine’s Forum on Aging, Disability, and Independence with Fernando Torres-Gil of UCLA, a perch from which he describes efforts to find solutions to this dilemma. “A collaboration of the National Academies of Sciences, Engineering, and Medicine, the forum provides a critically needed and neutral venue to bring together aging and disability stakeholders from around the country, accelerate the transfer of research to practice and policy, and identify levers of change. “Supporting this type of transition and building the coalitions to carry it out are, in many ways, the essential role of philanthropy. At the John A. Hartford Foundation, we are committed to promoting better care for older people. To help more of us remain independent, we are supporting research and evidence-based programs in two broad areas: integrating community-based services with traditional health care and providing more coordinated care focused on older people’s own goals,” he tells us in this week’s Health Affairs Blog  .

garfield

 

Wanna have some fun with diabetes? David Williams takes a wry look at the way that drugs are advertised to patients. In this case, he dissects the television commercial for a new diabetes drug and finds some quasi-subliminal messages along with an almost inappropriate cheeriness to the whole thing. As David says, “Having diabetes is a drag, but you wouldn’t know it from this advertisement for Invokana. Even the side effects sound great!” Read more and smile at Health Business Blog .

 

 

 

Is this cure worse than the condition?

Joe Paduda points out the problems, especially in the worker’s comp world, of the dangers inherent in opioid use for pain management. Several incentives drive over-prescribing including the cozy relationship between the pharmaceutical industry and the research organizations that support the use of opioids. But Joe also tells us that the anti-opioid movement is gaining speed and traction. “With forthcoming CDC guidelines, White House pressure and states taking action on their own, things may start to improve,” he says. Take a read at Managed Care Matters .

Doctors, how would you structure your own bonus?

Bradley Flansbaum at The Hospital Leader discusses behavioral economics, and how to design physician incentives to  encourage the delivery of high-value care. Bradley includes a chart that describes certain types of incentives (not all incentives are monetary, after all) and the principle behind the behavior they are trying to modify. If you have any interest in how to shape pay-for-performance, this is one that you don’t want to miss from the Society of Hospital Medicine .

Who has access to the health data from your personal wearable device?

Hank Stern from InsureBlog can tell you that a surprising number of people can get access to what you thought was your private health data. “Who *really* has access to your (presumably private) health data?,” he asks. “If you use a Fitbit (or the like), you may be surprised.” Click on InsureBlog to learn more about what Hank has found.

What about that revolving door between industries and their regulatory agencies?

Roy Poses of Health Care Renewal wonders why the New England Journal of Medicine got involved in endorsing a nominee for FDA Commissioner who has longstanding and lucrative ties to the pharmaceutical industry. Not only does the revolving door lead to entrenched power and the potential for corruption, he fears, but when swinging between the FDA to the industry it regulates, the practice endangers patients. A lesser side effect of the NEJM endorsement is that the publication’s action endangers its reputation. Read Roy’s exploration of this important issue at his Health Care Renewal blog.

 

scoundrels 

 

And how ‘bout them scoundrels, liars and thieves in the healthcare business?

 

Julie Ferguson, the roundup queen for Health Wonk Review who plays herder to us cats, sends us this:  there’s a whole lot of money to be made in medical fraud – until you get caught. Blogger at Workers Comp Insider Tom Lynch updates developments in an egregious California case of back surgery kickbacks in his post at Workers Comp Insider: Workers’ Comp Fraud: The Drobot Case Grinds On. Read about this “sordid tale of corruption” here .In this astonishing saga, a SoCal back surgery mill fleeced the worker’s comp system to the tune of about a half billion – Yup, you read that right, folks! Billion with a “b” – dollars.

Do mandated standardized plans put health exchanges at a market disadvantage?

Louise Norris goes through a list of proposed health plan benefit and payment parameters released by HHS for 2017. Maximum out-of-pocket costs continue to rise to keep premiums in check, and to keep pace with the rising cost of healthcare which is outpacing inflation. Finally, HHS is proposing standardized health plans for the federally facilitated exchanges. She says that standardized plans work well for healthy patients, but if you actually use the healthcare system, perhaps you need the flexibility of a non-standard plan. For those who pay for their own health insurance through the FFE, this could push them toward the private market and erode the paying (read: non-subsidized) customer base in the FFE. Louise discusses the implications of this at Colorado Health Insurance Insider  where she gives us a glimpse into how health plan members are forced to make difficult choices under this scenario.

How much control can states have over health networks?

In this guest post at Healthinsurance.org, Claire McAndrews, Families USA, explains the Network Adequacy Model Act – draft legislation that states can use as a foundation for enacting a state law to ensure network adequacy in health insurance plans. The legislation – when enacted by states – has the potential to make significant improvements to insured consumers’ access to care. Get the details at HealthInsurance.org.

And finally, I’ll pose one more uncomfortable question:

Is it time to pass a Patient Bill of Rights to guarantee the portability of providers and treatments? In a conversation with a cardiologist this week, I heard his frustration playing musical formularies when his patients switch health plans. “We need a Patient’s Bill of Rights that guarantee the patient can continue to have access to the treatments that work for them,” he said. At Health System Ed this week, I discuss how the move toward outcomes-based payment is further promoting “value” in healthcare, and how a Patient’s Bill of Rights might protect patients from being forced into suboptimal care based on the best-price vendors secured by payers and providers. Read the details here.

Note to readers: All our Health Wonk Review bloggers enjoy your feedback, so please click on their links, comment on their blogs and help untangle the healthcare chaos on parade.

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Posted in electronic patient records, health economics, health insurance, health IT, health policy, health reform | 8 Comments